David McLeod is a graphic artist who hails from Australia and currently resides in New York City. He focuses on texture and space in 3-D art and explores new methods for creating visually pleasing images with CGI.
Much Creative, a collaboration studio best explains McLeod’s style by noting, “Employing this approach, David McLeod creates 3D environments, typographic treatments and short format films characterized by vibrant palettes and organic motion.” Below are some of my favorite works made by him.
David McLeod’s Quantized, a dye-sublimation print for Interior Design.
This piece from 2017 has many of the qualities that are aesthetically pleasing to me. His use of symmetry, pastel colors, and flow is what makes Quantized stand out to me. I particularly like how the image as a whole is symmetrical, yet each half of it has an asymmetrical design, forcing the viewer to create a sense of movement in their head. This gives the image more variety and makes it more interesting to look at.
The Amfursands series is one of McLeod’s most popular creations that received a Type Directors Club award of Typographic Excellence in 2015. These images were his way of experimenting with texture, specifically fur, with CGI. The ampersands remind me of fluffy pipe cleaners and go beyond the limits of what topography can look like in the digital world. It is “an ongoing exploration into different hair characteristics through a bad pun.”
McLeod is well-known for his abstract short films of shape-shifting objects. The Polymorphism series is an excellent example of McLeod showcasing his talent as an animator. Polymorphism 2 uses very calming colors and a jelly-like texture that bounces around the enclosure of the frame. I can’t stop watching it!
Many of his works are simply made for his own enjoyment. He has active social media sites including Instagram and Vimeo with many more images and videos.
